Sri Lanka 2030 | Unlocking The Island's Tourism Potential
Sri Lanka, often described as the “Pearl of the Indian Ocean,” is a country blessed with stunning natural beauty, rich history and diverse cultural heritage. From golden beaches and lush tea plantations to ancient cities and vibrant festivals, it offers a unique blend of experiences within a compact space. Yet, Sri Lanka’s tourism potential remains largely untapped. While the country did see a peak of over 2.3 million arrivals in 2018, recent crises from the Easter attacks to the COVID-19 pandemic, political and economic instability have set the industry back. As of 2024, Sri Lanka recorded approximately 2.05 million tourist arrivals, showing signs of a steady rebound. The government has set an ambitious target of attracting 5 million tourists annually by 2030, aiming to transform tourism into a key driver of inclusive economic growth. However, reaching this goal requires more than just recovery and it calls for strategic reinvention. Observing successful models from regional neighbors...